Canon Campaign Pre-Production

 For the campaign- before I started the production of my print advert- I had to complete pre-production. For this campaign pre-production consisted of a contributor release form and a risk assessment. I had to fill out the contributor release form so that I had permission from the model to use her image in the advert.

I had to fill out a risk assessment so that I took into account what risks we would encounter in the studio. I then had to describe what risk it was- and what measures I would take to control these risks.


Alongside the risk assessment and release form- I had to fill out a personnel list- to show who would be in my crew for this campaign- their role and their number (Blurred out for privacy).


Comments

Post a Comment

Popular posts from this blog

Pre-Production-Script and Storyboard and Shooting Schedule

Image
To start pre-production, I wrote a script for my advert using the program CeltX. This program helps format any scripts into Master Scene Script- which is the most commonly used format of scripting in tv. I have thought out the scenes of my advert and explained them in this script. I have not included camera angles, as I will do this in the storyboard. After writing my script I drew out a storyboard to convey the ideas about the scenes that will be in my advert. I added text under the boards of drawing to describe what was going on in each scene. I also included arrows in the boxes to show which way the camera would pan, and which way the characters would move. I wrote in the text boxes which camera angles I would use, and attempted to convey those in the drawings too. I also completed a shooting schedule so that I am able to know what days I will be shooting each scene. I created an alternative shooting schedule just in case I could not film on one of those days.
Read more

Defining Target Audience

Image
 Defining my target audience. I created a survey centered around mental health in aid of working on the smile campaign. I will use these survey results to help me create my advert. I have received numerous responses which I will review and use to define my target audience. I will also use these results to create an audience profile. An audience profile is often described as a fictitious character that is created or modelled after members of your target audience. Audience profiles can be created by taking data you have gathered from a form or survey that quite a lot of people have filled out to fully understand your target audience. When I created the survey I took into account the different types of people who would struggle with mental health. There is no certain group of people who struggle with mental health as everyone at some point in their lives struggle with it, no matter their age, gender or employment status. My survey was devised of 10 questions that will help me to deter...
Read more