Canon Brief


 

For the Canon Brief we had to complete research on the client and the audience for the campaign. I completed the research for both of these. I used the Canon brief key pointers PowerPoint on the Canon channel on teams to help me research my audience as the key pointers from this PowerPoint helped me to do this.

I also researched existing products to gain some insight on what typical adverts looked like for this company so that I would know what to include in my print advert to make it look similar to existing Canon adverts.


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