Rationale and Feedback

 For the Smile Campaign I created a pitch to present to an audience so I could receive feedback about my ideas. I presented my ideas to this audience as they were part of my target audience and I felt I could receive good feedback from members of my target audience. 

After I presented the pitch to my audience I conducted a survey to receive adequate feedback about my ideas. Everyone in my audience answered yes to the question as to whether or not they enjoyed the pitch, and they found it interesting. Unfortunately I did not receive any worded feedback about what I could do better or improve, but I will continue to look over my ideas and constantly see if there is anything I can improve. Even though I did not receive feedback on anything that I could improve I will make sure that my product will take into account anything that I think can be improved.


I believe I did not do enough client research, so after I received the feedback I went back and changed it, conducting a little more client research before I move into pre-production.

I believe that the focus group I presented my pitch to understood the idea of my advert I presented through the pitch. Unfortunately the focus group did not give any feedback on the pitch- but I did change my idea slightly from spoken feedback from another person I showed my pitch to- in which I should include a final scene at the end of the character closing the computer as if they have finished work- rather than not completing it.


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